“First impressions count.” This timeless observation underscores the importance of appearances when meeting someone for the first time. This same observation also holds true in the wired world.
Experienced businesspeople know the importance of first impressions. To this end, they do their best to dress, act, and speak appropriately when meeting prospects. Why is it then that so many fail to understand that first impressions on the web are equally important?
The worldwide web and email have greatly expanded the reach of many businesses. No longer are businesses confined to geographic regions; their ability to reach a worldwide audience is limited only by the connectivity of their prospects.
Prospects will form opinions about businesses or individuals through their websites, emails, and posts to social media. When using any of these resources, keep the following in mind:
Remember, with every new encounter, others form impressions of you. Because first impressions can be permanent, make certain that your web-based impressions are always positive.