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Short Course 2

Description:

Marketing your business has moved way beyond print advertising and having a basic website.  Key to business success involves identifying and implementing effective marketing strategies.  To date, many companies have focused on Search Engine Optimization (SEO) which only has a website as its focus.  While SEO is important, making it the sole focus of a company’s marketing strategy overlooks several important opportunities.  This course will focus on the broader topic of Search Engine Marketing (SEM) and how it can be used to significantly increase a company’s visibility and sales.

Learning outcomes:

This course will enable you to:

• Realize the bigger SEM picture of which SEO is only one aspect
• Evaluate a number of SEM methods and select those that are good fits for your business
• Understand the relationship of Facebook, Twitter, and YouTube to SEM
• Establish a unified Plan of Action to implement a successful SEM campaign
• Become aware of the dangers and pitfalls lurking in the promised land of SEM

Intended audience:

This material is intended for anyone wishing to improve the reach of their business by taking advantage of the evolving trends in online marketing.

Instructor:

Oliver F. Beauchemin is the owner of Accolade Group of Vermont, LLC, which is a web development company. Accolade Group’s clients are scattered throughout the United States and Canada. A former web developer, Oliver now focuses upon Search Engine Marketing and Search Engine Optimization. Oliver is certified by SEMPO (Search Engine Marketing Professional Organization).

Price:
Course FREE to full-conference attendees, all others: $99.00

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