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Short Course 4

Starting, Marketing, and Managing
an IR Consulting Company

Description

As the science of thermography expands, it continues to attract individuals and companies looking for business opportunities.  Despite the acceptance of thermography, many companies struggle or fail at their attempts in offering this proven technology.  Success in any consulting businesses requires a combination of technical and business skills and thermography is no exception.  This short course will focus on the fundamentals required to start, market and maintain an infrared consulting company.  This course is a must for anyone wishing to start an infrared consulting business or add infrared inspection services to a company’s exiting services.

Learning outcomes

This course will enable you to:

• understand the general requirements for starting an infrared consulting business
• identify potential markets and associated revenue potential
• determine effective means for advertising your services
• locate qualified prospects for your services
• attract repeat business to help ensure your company’s future

Intended audience

This material is intended for anyone wishing to start an infrared consulting business or to expand the service offerings of an established business.  Course is designed for beginners and experienced thermographers.

Instructor

R. James Seffrin is a Level III Certified Infrared Thermographer® and Director of Infraspection Institute located in Burlington, NJ.  Mr. Seffrin has over 25 years experience in performing infrared inspections for a wide variety of commercial, industrial and residential applications. He is a co-author of several industry standards and is qualified as an expert witness on the subject of thermography.

Notes

Price includes handouts of course PowerPoint slides in PDF format.

Price

Course FREE to full-conference attendees, all others: $99.00

Conference Co-sponsors

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