Infraspection Institute Courses

Designing and Maintaining an Effective Website

Description

Once considered a novelty, the internet is now a part of everyday personal and business life. Although most consumers use the web prior to purchasing goods or services, many infrared companies maintain ineffective websites or none at all. Because your website represents your company’s public image, your website can make or break your business. Properly designed websites can improve productivity, corporate image, and sales. They are now critical to a company’s long term success or failure. This presentation will focus on the key elements of a website and ten steps for developing and maintaining a website. This course is a must for thermographers who already have or are considering setting up a website.

Learning outcomes

This course will enable you to:

understand the role and importance of an effective website

utilize your website to supplement traditional marketing

select appropriate content to convey your company's message

identify the must have features that get your site noticed and visited

learn how to turn your website into a profit center

Intended audience

This material is intended for professional thermographers responsible for managing or implementing a website. Course is especially relevant for contract thermographers as well as managers of in-house infrared inspection programs.

Instructor

R. James Seffrin is a Level III Certified Infrared Thermographer® and Director of Infraspection Institute located in Burlington, NJ. Mr. Seffrin has over 24 years experience in performing infrared inspections for a wide variety of commercial, industrial and residential applications. He is a co-author of several industry standards and is qualified as an expert witness on the subject of thermography.

Notes

The course price includes printed handouts of course PowerPoint slides.

Price

Course FREE to full-conference attendees, all others: $99.00

Who Should Attend

How You Will Benefit